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Paid Ads Rockstars
Google & Meta Ads for Immediate Leads
SEO is a long game. Sometimes you need leads TODAY. Our paid advertising experts have collectively managed millions of dollars in ad spend across Google, Meta, YouTube, and display networks. We don't just run ads - we engineer profitable customer acquisition systems that scale.
Google Ads: Capture Ready-to-Buy Intent
When someone searches 'emergency plumber near me' or 'best divorce lawyer in Dallas', they're not just browsing - they're ready to buy. Google Ads puts you in front of these high-intent searchers at the exact moment they need you. Our team builds campaigns that target buyer-intent keywords, writes ads that stand out from competitors, and optimizes landing pages that convert clicks into customers.
- Keyword research focused on buyer intent, not vanity metrics
- Ad copy that differentiates you from competitors
- Landing pages designed specifically for paid traffic conversion
- Negative keyword management to eliminate wasted spend
- Bid strategy optimization for maximum ROI
- Call tracking and conversion tracking setup
Meta Ads: Reach Your Ideal Customer
Facebook and Instagram ads let you reach people who don't even know they need you yet. The targeting capabilities are insane - we can reach homeowners in specific zip codes, people who recently got engaged, business owners with 10-50 employees... the possibilities are endless. Our team creates scroll-stopping creative, tests multiple audiences, and scales what works.
- Custom audience building based on your ideal customer profile
- Lookalike audiences that find more people like your best customers
- Retargeting campaigns that follow warm leads across the web
- Creative testing (images, videos, carousels) to find winners
- Pixel setup and conversion optimization
- Lead form ads for high-volume lead generation
YouTube Ads: Brand Awareness at Scale
YouTube is the second largest search engine and reaches more 18-49 year-olds than any TV network. Our video ad campaigns build brand awareness, establish authority, and stay top-of-mind so when prospects are ready to buy, they think of YOU first. We handle everything from strategy to production to optimization.
- Video ad strategy and scriptwriting
- Production assistance or use of your existing content
- Audience targeting based on interests, demographics, and search behavior
- TrueView in-stream ads (skippable) for awareness
- Bumper ads (6-second) for high-frequency brand recall
- YouTube retargeting for website visitors
The Full-Funnel Approach
Most businesses run ads in isolation. We build integrated campaigns that work together. Cold traffic sees awareness ads on YouTube and Facebook. Warm prospects get targeted with Google Search ads when they're researching. Hot leads see retargeting ads everywhere they go online. This full-funnel approach dramatically increases conversion rates and lowers cost per acquisition.
- Top of funnel: Brand awareness on YouTube and social
- Middle of funnel: Consideration content and lead magnets
- Bottom of funnel: Direct response ads to convert
- Retargeting across all platforms for maximum touchpoints
- Attribution tracking to understand the customer journey
- Budget allocation optimization across channels
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"I was burning through $3,000/month on ads with maybe 5 leads. TGN took over, rebuilt everything, and now I'm getting 30+ qualified leads per month at the SAME budget. They actually know what they're doing."
Frequently Asked Questions
Everything you need to know about paid ads rockstars
QHow much should I budget for paid ads?
It depends on your industry and goals. For most local businesses, we recommend starting with $1,500-3,000/month in ad spend (plus management fees) to gather data and optimize. We can scale from there based on results. Some industries with higher customer values can justify much larger budgets.
QHow quickly will I see results from paid ads?
Unlike SEO, paid ads can generate leads within hours of launching. However, the first 2-4 weeks are typically a learning phase where we're testing audiences, ads, and landing pages. By month 2, campaigns are usually optimized and performing well.
QShould I do Google Ads or Facebook Ads?
It depends on your business. Google Ads captures existing demand (people actively searching). Facebook Ads creates demand (reaching people who fit your ideal customer profile). For most businesses, a combination works best. We'll recommend the right mix during your audit.
QI've tried ads before and they didn't work. Why?
Most ad campaigns fail due to poor targeting, weak creative, or landing pages that don't convert. We address all three: laser-focused targeting, compelling ad creative, and conversion-optimized landing pages. We also track everything so we can continuously improve.
QWhat's your management fee structure?
We charge a flat monthly management fee based on ad spend tiers. This aligns our incentives - we're not making more money by spending more of your budget. Our goal is maximum ROI, not maximum spend.
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